Cleaning Industry Trends and Statistics: Facts & Figures You Should Know

Several factors contribute to the increasing growth of the commercial cleaning industry. One of the most significant key factors is increasing awareness about hygiene and cleanliness.

Companies and industries are more concerned about the health and wellness of the employees necessary for business operations continuity.

The global pandemic has forced people to focus on their health by ensuring cleanliness and hygiene. Also, the industry owners prioritise cleanliness to prevent any disruption in the daily operations that often lead to a reduction in revenue and, as a result, profits.

Cleaning isn’t just time-consuming; it requires a lot of manual effort. We live in a fast-paced world with busy schedules. Today, more households are inclined towards hiring domestic cleaning for their convenience.

The dual-income households now prefer hiring an expert cleaner who understands the cleaning products and process. Also, the residential cleaners are experts; hence, they deliver exceptional cleaning in less time, another contributing factor to the growth of the residential cleaning services market.

Hence, the cleaning industry offers niche services to a market segment concerned about keeping the home or office clean.

Rapid urbanisation and movement of the population from rural to urban areas also contribute to the growth of the cleaning market. In addition, many governments and private garbage management companies operate in smart cities, further influencing the cleaning businesses.

As a result, the market for cleaning businesses keeps growing to promote a healthy and clean environment.

People are becoming conscious about the ingredients of the cleaning products used. Since there is a rise in concern regarding the environmental impact of chemical cleaners, the cleaning industry has an opportunity to fulfil customer requirements by using green and eco-friendly products.

Another growing concern of the customers is plastic waste from all the cleaning processes. Therefore, the cleaning industry must focus on using fewer cleaning products and water while recycling the garbage collected after the cleaning session.

Courtesy of the latest technology, there are advanced mops and microfiber cloths made of silver strands to kill bacteria and other microbes. Hence, the cleaning business can wipe the counters and tiles using a microfiber cloth and water without any cleaning chemicals.

The cleaning industry now uses pressurised water to remove dirt from floors, rugs, and carpets to prevent water waste. Similarly, steam cleaning offers another effective solution to clean the rugs using minimal water.

Besides environmental benefits, the natural cleaning process indeed ensures employees' and customers' health and wellness.

The cleaning industry should leverage the proper use of technology to work smartly. The goal is to serve more customers daily instead of cleaning manually using traditional cleaning jobs.

Hence, the cleaning industry uses high-power vacuum cleaners and bots to minimise manual labour. The cleaners don’t need to worry as the companies require employees to operate sophisticated cleaning machinery.

Many residents prefer hiring domestic workers for regular or weekly cleaning. Many self-employed house cleaners and maids use digital platforms to improve their visibility to potential customers. On the other hand, customers can discover and connect with them via social media.

Similarly, cleaning companies establish their website, apps, and social media pages to engage with customers. The online cleaning industry focuses on improving the customer experience by offering online payment options, scheduling, quotation requests, and customer support services.

Besides the website and app, the cleaning industry must ensure a social media presence and promote their business.

Social media offers an affordable marketing and advertising platform for commercial cleaning companies to create awareness and engage with customers. To attract new customers, residential cleaning businesses can run multiple social media campaigns online.

Cleaning companies can establish long-term relationships with customers by offering personalised cleaning solutions. However, the target market of the cleaning industry varies from dual-income middle-class to affluent families; hence, all households have different types of cleaning requirements.

For instance, some households opt for daily cleaning services, while others opt for weekly, bi-weekly, or bi-monthly cleaning sessions. Similarly, deep cleaning is another diverse domain from which the customers can decide which area of the home to clean.

Finally, some customers are interested in one-time special services like ovens, pantries, laundry, refrigerators, carpets, rugs, etc.

Hence, there is much room for the cleaning industry to cover by offering the desired type of cleaning, bundle services, or special promotions to retain existing customers while attracting new ones.

The commercial cleaning business should invest in business software to prevent manual entry. For example, fully integrated software allows automatic access to employees, outstanding payments, and payroll processing.

Internet of Things (IoT), artificial intelligence (AI), and augmented reality (AR) can revolutionise the cleaning industry. The goal of incorporating the latest technology is to gain valuable insights into the cleaning industry and improve overall efficiency with reduced manual labour and cost.

Similarly, a robot vacuum installed with sensors and cameras can help the companies assess the cleaning requirements.