How to Grow Your House Cleaning Business: Tips and Insights from Experts

Data reveals that there are around 35,639 cleaning enterprises in Australia. A massive number like this often turns off starters. However, doing business the “right way” can help you get off the ground.

Inflation has affected people globally. However, data confirms that the inflation rate in Australia has increased by 6.1% over the past year.

The question is, why should you care?

It’s because the rising inflation has taken a toll on consumers and businesses alike, and your cleaning company is no exception.

You'd need to pay more for cleaning supplies, vehicle maintenance, and your employees - another challenge.

Nothing is more challenging than finding skilled workers and keeping them. So, even if you have the budget to invest in cleaning equipment and supplies, you may need help finding experienced professionals.

After all, cleaning services are not child's play, and the delicate job requires a cautious attitude and skills to complete successfully.

Imagine ruining a client's carpet when offering carpet cleaning services. A single unsatisfied customer can negatively affect your brand reputation.

So, finding the right employees to perfect each cleaning task is crucial to your cleaning business reputation.

Your website visitors take about 50 milliseconds to form an opinion about your site. Does your cleaning business website have something that encourages them to stay?

If not, now is the time to entice your visitors.

It can be tempting to offer several services and portray yourself as an expert in numerous areas. That approach, unfortunately, doesn't work anymore.

Instead, working with a single niche demonstrates your expertise and helps build a loyal customer base. You have multiple options to choose from:

Alternatively, you can name your business by providing specific services - for instance, Green Cleaning Business. This means you'll use organic cleaners and follow eco-friendly practices when offering cleaning services.

Ideally, choose a niche that intrigues you or you're versed in.

Many people, unfortunately, do not respect cleaners due to the nature of their job. However, cleaners are just as prestigious as other employees and deserve to be treated well.

So, ensure you give them perks that make them feel valued. Since we already mentioned the challenge of hiring a skilled cleaner. Once you find one, go the extra mile to make them loyal to your business.

Not only will it promote a healthy work culture, but it'll also boost productivity.

That said, make sure you offer them a good wage since cleaners are often underpaid, according to Australasian Centre for Corporate Responsibility (ACCR).

Marketing has the potential to take your business to new heights, but only if you know how to do it right. There are over 21.45 million social media users in Australia alone, and many among those are your target audience.

Think about it for a moment. How many social media channels do you run as a business?

You must create handles on all social media platforms, from Facebook to Instagram and Twitter to YouTube. This will help you convey your message to a wide range of audiences.

Also, uphold the importance of email marketing. Many cleaning companies, unfortunately, overlook emails, thinking they are as old as the hills. But that certainly doesn't make them ineffective.

There are over 4 billion email users globally, allowing you to reach out to your customers directly in their inboxes.

Pro-tip: Make sure you use personalisation when considering email marketing. It makes potential clients feel valued and encourages them to learn more about your brand.

You can also market your business by publishing regular blogs on your website and enlightening your audience with quality content.

Google Ads take your business to people searching for relevant services. For instance, if a potential client types a query in the search box, Google will display your business name and contact details at the top.

This will encourage the potential customer to reach out.

What's more, these ad services are based on geography. So, if you run your business in Melbourne and a customer within your location is searching for services, Google will display you and other cleaning businesses at the top.

Expanding your network can significantly add to your business growth. Not only does it keep you in the news, but it also opens up opportunities to meet experts from the cleaning industry.

You can join social networking sites like LinkedIn and Facebook to reach a larger audience. Besides, attending local events helps promote business.

Also, consider arranging events that cater to your customers. This will help you directly connect with your target audience and learn about their pain points.

So, whether you want to know your ideal audience or meet like-minded people to discover more about the industry, growing your network helps achieve both.

The Internet is an excellent tool to spread the word. That, however, doesn't mean you should overlook building a brand offline.

Putting flyers and bulletin boards about your services outside malls and offices will surely draw people's attention. So while your ideal audience may be offline, allow them to catch a glimpse of your business outdoors.

Also, pay attention to sponsorship opportunities and community events. They offer a fantastic opportunity to market your cleaning business among local residents.

Creating partnerships with local businesses allows you to build mutually beneficial relationships. For instance, someone offering house cleaning services can refer you to their customers for pool cleaning, or it can be the other way around.

Besides referrals, creating partnerships boosts your business' value. Not only does it save customers the hassle of finding someone for additional services, but it also makes them trust both companies - after all, no company shares referrals for inauthentic brands.

Even if you get customers regularly, you'll struggle to generate enough revenue if you won't keep an eye on your budget.

Keeping track of how much your supplies cost, the amount you pay your employees, and what goes in and out of your business is essential.

Otherwise, keeping things afloat will become challenging, and you'll start losing revenue. Make sure you set a budget and proceed accordingly to maximise your gain.